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Emotional Connection
Affective development, affect-sensitive learning environments, affective experiences. These are huge research areas, but specifically for now, I’m interested in emotional engagement because knowledge (and/or cognitive potential) alone is inadequate at producing change in behaviors or attitudes. In conceptualizing my dissertation, now and before, emotional engagement has always been one of the areas I am interested in exploring. I stumbled upon Chris Koch’s posting on building emotional engagement for B2B marketing. It added a layer to my thinking about my dissertation. My earlier posts had indicated that I’m conceptualizing the use…