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What makes a strong narrative for design?
A great story is based on a profound yet simple question. Can I sum up the story in a short question? I’m a movie buff and what moves me is usually a story based on a very simple premise. Midnight in Paris is a case in point. Long after the movie was over, I was still relishing the scenes and characters that Woody Allen put together so ingenuously. Gil, Inez, Gabrielle. Why? Because Woody Allen — who claims to write for the Everyday Man — captured an idea that rings…
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Emotional Connection
Affective development, affect-sensitive learning environments, affective experiences. These are huge research areas, but specifically for now, I’m interested in emotional engagement because knowledge (and/or cognitive potential) alone is inadequate at producing change in behaviors or attitudes. In conceptualizing my dissertation, now and before, emotional engagement has always been one of the areas I am interested in exploring. I stumbled upon Chris Koch’s posting on building emotional engagement for B2B marketing. It added a layer to my thinking about my dissertation. My earlier posts had indicated that I’m conceptualizing the use…
