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What makes a strong narrative for design?
A great story is based on a profound yet simple question. Can I sum up the story in a short question? I’m a movie buff and what moves me is usually a story based on a very simple premise. Midnight in Paris is a case in point. Long after the movie was over, I was still relishing the scenes and characters that Woody Allen put together so ingenuously. Gil, Inez, Gabrielle. Why? Because Woody Allen — who claims to write for the Everyday Man — captured an idea that rings…