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    Design Tip: He knew me

    Well said, Dr. Goulston. Read more. Jobs invented for the everyday man. He created magic. “In a world in which delivering on promises, delighting customers and exceeding expectations has all but disappeared with a shift from companies providing true value to short term ROI, Jobs and Apple’s products under him delivered ROT, meaning Return On Trust.  For more than a decade, whenever Jobs talked up an upcoming product and then launched it, we could almost always trust that we would not be disappointed.  In a world where we have felt…