“In a world in which delivering on promises, delighting customers and exceeding expectations has all but disappeared with a shift from companies providing true value to short term ROI, Jobs and Apple’s products under him delivered ROT, meaning Return On Trust.
For more than a decade, whenever Jobs talked up an upcoming product and then launched it, we could almost always trust that we would not be disappointed. In a world where we have felt increasingly naive and silly to get our hopes about anything, Jobs and Apple didn’t disappoint.
He made it safe to believe, he made it safe to experience unabashed excitement.”
Jobs reaffirmed to us all that we can still hold on to trust and hope. That it is OK to be different, and to have high standards. #ThankyouSteve.
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs (1955 – 2011)